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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 14
Review the model in Exhibit 5 - 2 and then reread the Apple case at the beginning of this chapter. List and briefly describe specific points in the case that illustrate the model.
Exhibit 5-2 A Model of Influences on Consumer Behavior
Exhibit 5-2 A Model of Influences on Consumer Behavior
Explanation
Verified
Verified
Consumer decisions are very much affecte...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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