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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 6
What characteristics of a new product will help it to move through the early stages of the product life cycle more quickly? Briefly discuss each characteristic-illustrating with a product of your choice. Indicate how each characteristic might be viewed in some other country.
Explanation
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Though it is assumed that all products p...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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