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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 1
The Marketing Plan Coach software on the text website includes a sample marketing plan for Hill side Veterinary Clinic. Look through the "Marketing Strategy" section.
a. Why does Hillside sell its product directly instead of indirectly?
b. Hillside has a small selection of pet supplies that it sells to people who bring in their pets. What products does it resell at retail? What channel functions does it provide, and what channel functions are performed by its suppliers?
a. Why does Hillside sell its product directly instead of indirectly?
b. Hillside has a small selection of pet supplies that it sells to people who bring in their pets. What products does it resell at retail? What channel functions does it provide, and what channel functions are performed by its suppliers?
Explanation
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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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