Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy

Exercise 1

The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Marketing Strategy" section.
a. What are Hillside's promotion objectives? How do they differ for the various goods and services the company offers?
b. Do the promotion activities recommended in the plan fit with the promotion objectives? Create a table to compare them. Label the columns: good/service, promotion objective, and promotion activities.
c. Based on the situation analysis, target market, and intended positioning, recommend other (low-cost) promotion activities for Hillside.