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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 1
What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions?
Explanation
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Personal selling is one of the major pro...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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