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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 1
The Marketing Plan Coach software on the text website includes a sample marketing plan for Hill side Veterinary Clinic. Look through the "Marketing Strategy" section.
a. What are Hillside's advertising objectives?
b. What types of advertising and media are being proposed? Why are these types used and not others?
c. What type of copy thrust is recommended? Why?
d. What sales promotion activities are being planned? What are the goals of sales promotion?
a. What are Hillside's advertising objectives?
b. What types of advertising and media are being proposed? Why are these types used and not others?
c. What type of copy thrust is recommended? Why?
d. What sales promotion activities are being planned? What are the goals of sales promotion?
Explanation
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Advertising objectives can be inferred b...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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