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book Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline cover

Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline

Edition 6ISBN: 978-1285073040
book Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline cover

Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline

Edition 6ISBN: 978-1285073040
Exercise 3
The text argues that marketing possesses very few rules for choosing the appropriate marketing activities. Can you describe any universal rules of marketing that might be applied to most products, markets, customers, and situations?
Explanation
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There exists no universal rule of market
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Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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