Introduction to Psychology 10th Edition by Rod Plotnik,Haig Kouyoumdjian

Exercise 24

A brief auditory or visual message that is presented below the absolute threshold, which means the person is not consciously aware of the stimulus, is called (a) _____ Researchers have concluded that any behavioral changes attributed to subliminal messages actually result because listeners' strong belief that a behavior will change leads them to act, unknowingly, to change that behavior; this is called a (b) _____.