Introduction to Psychology 10th Edition by Rod Plotnik,Haig Kouyoumdjian

Exercise 25

If a stimulus increases the chances that a response will occur again, that stimulus is called a (a) _____. If the removal of an aversive stimulus increases the chances that a response will occur again, that aversive stimulus is called a (b) _____. Both positive and negative reinforcements (c) _____ the frequency of the response they follow. In contrast, punishment is a consequence that (d) _____ the likelihood that a behavior will occur again.