Global Business 3rd Edition by Mike Peng

Exercise 17

Global competition is determined in part by both efficiency and innovation. To develop a foreign market entry strategy for your company, a colleague informed you of a competitiveness report that is published periodically to evaluate the standing of each specific economy worldwide. Locate this report on globalEDGE for assessment. Which countries rank highest on both measures of efficiency and innovation? Which regions of the world appear to rank well for each category? What conclusions may be drawn from this information?