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book Essentials of Business Communication 8th Edition by Mary Ellen Guffey cover

Essentials of Business Communication 8th Edition by Mary Ellen Guffey

Edition 8ISBN: 978-0324588002
book Essentials of Business Communication 8th Edition by Mary Ellen Guffey cover

Essentials of Business Communication 8th Edition by Mary Ellen Guffey

Edition 8ISBN: 978-0324588002
Exercise 4
Persuasive Letter: Favor Request
Your Task. Analyze the following message and list its weaknesses. If your instructor directs, revise the message. A copy of this message is provided at www.meguffey.com for revision online.
Current date
Ms. Lisa Gurchiek
590 Loudon Road
Loudonville, NY 12211
Dear Lisa:
Because we heard that you frequently travel to our fair city of Tampa, we thought it would not be too much trouble for you to be the keynote speaker at our UT Management Society banquet April 2. Your newspaper columns and many books on careers have been reliable sources of information and inspiration to readers across the country and especially to us business students here at the University of Tampa.
One of our professors said that you were the dean of career columnists. Maybe that is why you have been named the person that our students would most like to have as the keynote speaker at our UT Management Society banquet April 2. All of us will be seeking business careers when we graduate, so this is why we are interested in tips about résumés, cover letters and interviews. We were surprised, though, when our professor told us that you have written a number of "Dummies" books including Résumés for Dummies, Cover Letters for Dummies, and so on. We are not dummies, but we are especially interested in learning about Internet job searching, the topic of one of your recent columns.
We can't offer an honorarium; therefore, we have to rely on local speakers. But we can promise you a line dinner at the UT Faculty Club.
We also know that you often stay in Crystal Beach, which is not too far from our campus, so we hoped you could work us into your schedule. Our banquet evening as a general rule begins at 6:30 with a social hour, followed by dinner at 7:30 P.M. and the speaker from 8:30 until 9 or 9:15 P.M. You won't have to worry about transportation; we can arrange a limousine for you and your husband if you need it.
We realize that you have a busy schedule, but we hope you will carve out a space for us. Please let our advisor, Professor Michael Eastman, have the favor of an early reply.
Cordially,
List at least five weaknesses of this letter.
Explanation
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Five weaknesses of this letter are as fo...

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Essentials of Business Communication 8th Edition by Mary Ellen Guffey
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