Essentials of Business Communication 8th Edition by Mary Ellen Guffey

Exercise 17

Recline in your first-class seat and sip a freshly stirred drink while listening to 12 channels of superb audio, or snooze is an example of what type of persuasive appeal? How does it compare to the following: Take one of four daily direct flights to Europe on our modern Airbus aircraft, and enjoy the most legroom of any airline. If we are ever late, you will receive coupons for free trips.