Essentials of Business Communication 8th Edition by Mary Ellen Guffey

Exercise 17

With the rise of social media in business, your supervisor wants to stay abreast of the latest social media marketing trends. He asks you to research this topic and list the current trends with a brief explanation of each. You will format this document as an article summary.
Your Task. Search for an article or infographic that addresses current or future social media marketing trends. In a memo report addressed to your boss, Jin Le, summarize the main ideas presented in the article or infographic. Be sure to identify the author, article title, publication name, and date of the article. If your source is an infographic, follow a similar procedure and identify the title, sponsoring website, source, and date, if available. Conclude with your overall opinion of the article or infographic.