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book Essentials of Contemporary Management 7th Edition by Gareth Jones,Jennifer George cover

Essentials of Contemporary Management 7th Edition by Gareth Jones,Jennifer George

Edition 7ISBN: 978-1259545474
book Essentials of Contemporary Management 7th Edition by Gareth Jones,Jennifer George cover

Essentials of Contemporary Management 7th Edition by Gareth Jones,Jennifer George

Edition 7ISBN: 978-1259545474
Exercise 19
How to Enter the Copying Business
Form groups of three to five people, and appoint one group member as the spokesperson who will communicate your findings to the whole class when called on by the instructor. Then discuss the following scenario:
You and your partners have decided to open a small printing and copying business in a college town of 100,000 people. Your business will compete with companies like FedEx Office. You know that over 50% of small businesses fail in their first year, so to increase your chances of success, you have decided to perform a detailed analysis of the task environment of the copying business to discover what opportunities and threats you will encounter.
Evaluate the main barriers to entry into the copying business.
Explanation
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The task environment is the set of force...

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Essentials of Contemporary Management 7th Edition by Gareth Jones,Jennifer George
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