Essentials of Contemporary Management 7th Edition by Gareth Jones,Jennifer George

Exercise 5

Brainstorming
Form groups of three or four people, and appoint one member as the spokesperson who will communicate your findings to the class when called on by the instructor. Then discuss the following scenario:
You and your partners are trying to decide which kind of restaurant to open in a centrally located shopping center that has just been built in your city. The problem confronting you is that the city already has many restaurants that provide different kinds of food at all price ranges. You have the resources to open any type of restaurant. Your challenge is to decide which type is most likely to succeed. Use brainstorming to decide which type of restaurant to open. Follow these steps:
Spend the next 10-15 minutes debating the pros and cons of the alternatives. As a group, try to reach a consensus on which alternative is most likely to succeed.
After making your decision, discuss the pros and cons of the brainstorming method, and decide whether any production blocking occurred.
When called on by the instructor, the spokesperson should be prepared to share your group's decision with the class, as well as the reasons for the group's decision.