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Business 11th Edition by William Pride,Robert Hughes ,Jack Kapoor
Edition 11ISBN: 978-1111526207Business 11th Edition by William Pride,Robert Hughes ,Jack Kapoor
Edition 11ISBN: 978-1111526207 Exercise 1
Discuss the pros and cons of comparative advertising from the viewpoint of (a) the advertiser, (b) the advertiser's competitors, and (c) the target market.
Explanation
Verified
Verified
Comparative advertising:
It is a promot...
Business 11th Edition by William Pride,Robert Hughes ,Jack Kapoor
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