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Managers and the Legal Environment 7th Edition by David Madsen, Constance Bagley
Edition 7ISBN: 978-1133712046Managers and the Legal Environment 7th Edition by David Madsen, Constance Bagley
Edition 7ISBN: 978-1133712046 Exercise 1
This chapter introduced important conceptual frameworks to be used while reading the cases and text and analyzing the Questions and Case Problems in each of the chapters that follow. Questions to consider include:
How could the managers in this case have avoided the litigation that ensued?
How could the managers in this case have avoided the litigation that ensued?
Explanation
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The case presented highlights that the pharmaceutical manufacturers do not have the right to make use of the prescriber identification number for generating the brand name for the organization. Here the managers of the pharmaceutical companies collects or buys the data regarding the reputed or private prescribers for adding their business value. This situation has created controversies and case has been sued against it.
The managers of the pharmaceutical organizations could have been avoided such situation if they have cope with the legal constraints. The manager initially should have the knowledge about the rules and the statements put forwarded by the court of justice. If they have laid a value or ethics in their promotional purposes this situation could have been avoided. If they wanted to build the reputation of the organization through adding the prescriber identification information then they could have get the consent of the corresponding prescriber.
The managers are responsible to cope with the legal environment to make the operations of the business successful.
The managers of the pharmaceutical organizations could have been avoided such situation if they have cope with the legal constraints. The manager initially should have the knowledge about the rules and the statements put forwarded by the court of justice. If they have laid a value or ethics in their promotional purposes this situation could have been avoided. If they wanted to build the reputation of the organization through adding the prescriber identification information then they could have get the consent of the corresponding prescriber.
The managers are responsible to cope with the legal environment to make the operations of the business successful.
Managers and the Legal Environment 7th Edition by David Madsen, Constance Bagley
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