College Writing Skills with Readings 8th Edition by John Langan

Exercise 1

Underline the two illustration signals in the following selection:
Supermarkets also use psychology to encourage you to buy. For example, in most supermarkets, the milk and the bread are either at opposite ends of the store or located far away from the first aisle. Even if you've stopped at the market only for staples like these, you must pass hundreds of items to reach them. The odds are that, instead of leaving with just a quart of milk, you'll leave with additional purchases as well. Special displays, such as a pyramid of canned green beans in an aisle and a large end display of cartons of paper towels, also increase sales. Because you assume that these items are a good buy, you may pick them up. However, they may not even be on sale! Store managers know that the customer is automatically attracted to a display like this, and they will use it to move an overstocked product.