Cengage Advantage Books: Introduction to Business Law 4th Edition by Timothy Koch, Jeffrey Beatty, Jeffrey Beatty, Susan Samuelson, Susan Samuelson

Exercise 7

Suppose that Disney insists that retailers cannot sell DVDs of Ratatouille for less than $16.99. The company threatens to cut off any retailers who discount that price. But video stores would like to use these movies as a loss leader-selling them at a very low price to lure customers. Is it legal for Disney to cut off retailers who discount prices