Management 13th Edition by John Schermerhorn,Daniel Bachrach

Exercise 63

Problem Solving Until recently, the Starbucks brand was much better known around the world than Dunkin' Donuts. As Dunkin's CEO, what global strategy-globalization, multidomestic, or transnational-would you follow to position Dunkin' as a real challenge to Starbucks in the international markets, and why