Management 13th Edition by John Schermerhorn,Daniel Bachrach

Exercise 65

Problem Solving You've been given a first assignment as the new summer intern in the office of a corporate CEO. The task is to analyze Twitter and make a presentation to the CEO and her executive team recommending whether or not it should be used for corporate purposes. What points will you make in the presentation to summarize its potential uses, possible downsides, and overall strategic value to the firm