Management 13th Edition by John Schermerhorn,Daniel Bachrach

Exercise 27

Problem Solving Picture yourself working for Patagonia. The CEO comes to you and asks for a proposal on a new-"forward looking"-sustainability agenda for the firm. The goal is to drive Patagonia's future, not just celebrate its past. What would you include in this proposed agenda in order to really stretch the firm beyond what it is already doing, and why