Management 13th Edition by John Schermerhorn,Daniel Bachrach

Exercise 28

Problem Solving Amazon is continuously looking for new markets to exploit. As CEO Jeff Bezos addresses the strategic opportunity of streaming video, he calls on you for advice on gaining more customers from the younger generations. Amazon's presence and technology are well established, but Bezos sees a lot of untapped potential in this market. But what decision error and traps might cause him to make the wrong decisions regarding Amazon's future moves in this regard, and why What can he do to best avoid these mistakes