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Management 13th Edition by John Schermerhorn,Daniel Bachrach
Edition 13ISBN: 978-1118841518Management 13th Edition by John Schermerhorn,Daniel Bachrach
Edition 13ISBN: 978-1118841518 Exercise 1
LEARN FROM ROLE MODELS
"I believe that virtually every problem in the world exists because business hasn't made finding a solution a priority."
Gary Hirshberg Grows Company That Makes Planet a Priority
"B usiness is the most powerful force in the world," says Gary Hirshberg, "I believe that virtually every problem in the world exists because business hasn't made finding a solution a priority." Co-founder, former CEO, and current chairman of Stonyfield Farm, the world's largest producer of organic yogurt, he's the author of Stirring It Up: How to Make Money and Save the World and was named one of "America's Most Promising Social Entrepreneurs" by BusinessWeek magazine.
The mission of Stonyfield Farm is straightforward: "Offer a pure and healthy product that tastes good and earn a profit without harming the environment." This translates into a triple bottom line of being economically, socially, and environmentally responsible. Hirshberg says that Stonyfield Farm "factors the planet into all our decisions.... Going green is not just the right thing to do, but a great way to build a successful business." He further states that Stonyfield is always "looking at every aspect of our business to make ourselves more green."
Th at thinking has helped grow Stonyfield Farm into the number one maker of organic yogurt in the world. The company uses dairy-farm suppliers who pledge not to use bovine growth hormone (BGH) and operates on the principle that "healthy food can only come from a healthy planet." Hirshberg's current focus is on better labeling for genetically engineered foods and new national food and agriculture policies.
FIND INSPIRATION
In a commencement address at Bates College, Hirshberg told graduates there is no need to trade off ecological responsibility for economic success. Is this the message you get when you go to school or work and talk to friends or co-workers Can the Stonyfield Farms business model be applied to other firms in a wide variety of industries How can you make a commitment to the 3 P's and positive stewardship a part of your career plan As a manager, how can you integrate your decision making so the 3 P's are always in focus
"I believe that virtually every problem in the world exists because business hasn't made finding a solution a priority."
Gary Hirshberg Grows Company That Makes Planet a Priority
"B usiness is the most powerful force in the world," says Gary Hirshberg, "I believe that virtually every problem in the world exists because business hasn't made finding a solution a priority." Co-founder, former CEO, and current chairman of Stonyfield Farm, the world's largest producer of organic yogurt, he's the author of Stirring It Up: How to Make Money and Save the World and was named one of "America's Most Promising Social Entrepreneurs" by BusinessWeek magazine.
The mission of Stonyfield Farm is straightforward: "Offer a pure and healthy product that tastes good and earn a profit without harming the environment." This translates into a triple bottom line of being economically, socially, and environmentally responsible. Hirshberg says that Stonyfield Farm "factors the planet into all our decisions.... Going green is not just the right thing to do, but a great way to build a successful business." He further states that Stonyfield is always "looking at every aspect of our business to make ourselves more green."
Th at thinking has helped grow Stonyfield Farm into the number one maker of organic yogurt in the world. The company uses dairy-farm suppliers who pledge not to use bovine growth hormone (BGH) and operates on the principle that "healthy food can only come from a healthy planet." Hirshberg's current focus is on better labeling for genetically engineered foods and new national food and agriculture policies.
FIND INSPIRATION
In a commencement address at Bates College, Hirshberg told graduates there is no need to trade off ecological responsibility for economic success. Is this the message you get when you go to school or work and talk to friends or co-workers Can the Stonyfield Farms business model be applied to other firms in a wide variety of industries How can you make a commitment to the 3 P's and positive stewardship a part of your career plan As a manager, how can you integrate your decision making so the 3 P's are always in focus
Explanation
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A triple bottom line or 3 P's is an acco...
Management 13th Edition by John Schermerhorn,Daniel Bachrach
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