Management 13th Edition by John Schermerhorn,Daniel Bachrach

Exercise 24

LEARN FROM ROLE MODELS
Benioffstill follows what he calls the 1-1-1 rule. Donate to charity 1% of equity, 1% of profit, 1% of employee time.
Marc Benioff's Keen Eye Spots Opportunities in the Cloud

C loud computing now supports a great deal of our personal music, videos, and files. Who would have predicted 10 years ago that cloud computing would change the way software firms sell to customers Marc Benioffdid. He started Salesforce.com to sell customer relationship management software not as a product but as a service fed from the cloud.
The whole idea is to free users from costly software ownership. Instead, users basically "rent" services that are delivered from remote servers. Benioff's genius in anticipating this market scored a bull's-eye.
He recognized how a changing technological environment could create opportunity. Benioff's breakthrough idea started with his admiration for the online businesses pioneered by Amazon and eBay. He realized that enterprise system software could be sold the same way. The result was a new business model. Customers buy only what they want and drop the service if they become dissatisfied.
Forward looking and confident in taking risk, Benioffisn't done with innovation. He has moved into human capital management software with the acquisition of Rypple. Salesforce-Rypple is a cloud-based performance review program that allows users to get real-time feedback and coaching on their performance. Questions posted for performance feedback in 50 words or less include issues like "What did you think of my presentation " "What could I do better "
With respect to corporate philanthropy, Beniofffollows what he calls the 1-1-1 rule. Donate 1% of equity, 1% of profit, 1% of employee time to charity.
FIND INSPIRATION
Benioffhad the insight to spot business opportunities as cloud technology developed, and he had the wisdom to start with customer relationship management software. Are these unique characteristics that only a few special people possess, or are they things many people can nurture and develop for future success Where do you stand in terms of ideas, innovation potential, and the willingness to take risks to give them a chance