Management 13th Edition by John Schermerhorn,Daniel Bachrach

Exercise 23

When a medical device is developed in India so that it can sell at a low price and still deliver high-quality results, and then that device is transferred for sale in the United States also at a low price, this is an example of ____________. (a) trickle-down innovation
(b) disruptive innovation
(c) reverse innovation
(d) sustainable innovation