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book Management 13th Edition by John Schermerhorn,Daniel Bachrach cover

Management 13th Edition by John Schermerhorn,Daniel Bachrach

Edition 13ISBN: 978-1118841518
book Management 13th Edition by John Schermerhorn,Daniel Bachrach cover

Management 13th Edition by John Schermerhorn,Daniel Bachrach

Edition 13ISBN: 978-1118841518
Exercise 23
In a complex conglomerate such as General Electric that owns a large number of different businesses, a(n) ____________ level strategy sets strategic direction for a strategic business unit. (a) institutional
(b) corporate
(c) business
(d) functional
Explanation
Verified
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Because, a business level strategy sets ...

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Management 13th Edition by John Schermerhorn,Daniel Bachrach
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