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Management 13th Edition by John Schermerhorn,Daniel Bachrach
Edition 13ISBN: 978-1118841518Management 13th Edition by John Schermerhorn,Daniel Bachrach
Edition 13ISBN: 978-1118841518 Exercise 14
The two questions asked by Porter to identify competitive strategies for a business or product line are: 1-What is the market scope 2-What is the ____________ (a) market share
(b) source of competitive advantage
(c) core competency
(d) industry attractiveness
(b) source of competitive advantage
(c) core competency
(d) industry attractiveness
Explanation
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Management 13th Edition by John Schermerhorn,Daniel Bachrach
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