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Management 13th Edition by John Schermerhorn,Daniel Bachrach
Edition 13ISBN: 978-1118841518Management 13th Edition by John Schermerhorn,Daniel Bachrach
Edition 13ISBN: 978-1118841518 Exercise 18
When Coke and Pepsi spend millions on ads trying to convince customers that their products are unique, they are pursuing a ____________ strategy. (a) transnational
(b) concentration
(c) diversification
(d) differentiation
(b) concentration
(c) diversification
(d) differentiation
Explanation
Verified
Verified
.
Explanation
The correct answer is o...
Management 13th Edition by John Schermerhorn,Daniel Bachrach
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