Operations and Supply Chain Management 14th Edition by Robert Jacobs,Richard Chase

Exercise 2

Evaluate the statement in the case made by Toru Sakuragi that "... Toyota has been caught between a need to cut costs to overcome the strong yen and the need to improve quality to prevent recalls," and that "[t]hey are now pursuing both strategies, but they are essentially at odds with one another." Is this a realistic strategy? Do you have suggestions for how the strategy might be improved?