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Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 2
Go to Kellogg's website (www.kelloggs.com) and identify a few recently introduced brand extensions to the marketplace. Discuss whether you believe the brand extension examples you provided will benefit or harm the firm.
Explanation
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Brand and line extension:
A process of ...
Marketing 4th Edition by Dhruv Grewal,Michael Levy
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