Marketing 4th Edition by Dhruv Grewal,Michael Levy

Exercise 1

Go to www.coupons.com. In which product categories does this website offer coupons Choose aproduct from each category.
• How effective are coupons for selling these types of products Why
• Do any sellers offer rebates through this website Why or why not
• What are the benefits to the seller of using Coupons.com instead of offering coupons in a newspaper
• How do you think coupons.com makes money For example, consider what companies are advertising on the site. Do the same companies who advertise on their site offer coupons