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book Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
book Marketing 4th Edition by Dhruv Grewal,Michael Levy cover

Marketing 4th Edition by Dhruv Grewal,Michael Levy

Edition 4ISBN: 978-0077861025
Exercise 1
What is the difference between an indirect and a direct marketing channel
2. What are the differences among the three types of vertical marketing systems
3. How do firms develop strong strategic partnerships with their marketing channel partners
Explanation
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Marketing Channels
A path which is used...

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Marketing 4th Edition by Dhruv Grewal,Michael Levy
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