Business Law 5th Edition by David Twomey ,Marianne Jennings ,Stephanie Greene

Exercise 4

David A. Vise, a Pulitzer Prize winner and a reporter for the Washington Post , wrote the book The Bureau and the Mole. When the book hit the market, Mr. Vise purchased 20,000 copies via Barnes Noble.com, taking advantage of both free shipping offered by the publisher and a discounted initial price. Mr. Vise's book had already hit the New York Times' bestseller list in the week before the purchases. He used the books he purchased to conduct online sales of autographed copies of the books, and then returned 17,500 books and asked for his money back. However, that return of 17,500 books represented more books than a publisher generally runs for a book. Mr. Vise said that he did not intend to manipulate the market or profit from the transactions. He said his only intent was to "increase awareness of The Bureau and the Mole."
Mr. Vise's editor offered to pay Barnes Noble for any expenses it incurred. Was it ethical to do what Mr. Vise did Was he within his rights to return the books What are his remedies Does Barnes Noble have any rights