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Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854 Exercise 2
JOURNALING FOR SUCCESS
Discovery statement: In this chapter, you learned that retailers are marketing intermediaries and part of the distribution channel.
Assignment
1. Thinking about brick-and-mortar retail stores, in which store have you had your most enjoyable shopping experience? Describe this retail store.
2. Discuss this shopping experience and why it was such a great shopping experience.
3. At what brick-and-mortar store did you have your worst experience? Describe this store.
4. Discuss this worst shopping experience and be sure to mention the reasons why this shopping experience was the worst one for you.
Discovery statement: In this chapter, you learned that retailers are marketing intermediaries and part of the distribution channel.
Assignment
1. Thinking about brick-and-mortar retail stores, in which store have you had your most enjoyable shopping experience? Describe this retail store.
2. Discuss this shopping experience and why it was such a great shopping experience.
3. At what brick-and-mortar store did you have your worst experience? Describe this store.
4. Discuss this worst shopping experience and be sure to mention the reasons why this shopping experience was the worst one for you.
Explanation
Verified
Verified
1. An ideal Brick and Mortar store shoul...
Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
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