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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 2
Name the uses of marketing research.
Explanation
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Uses of marketing research are as folllows:
• Marketing research monitors the demand and identifies the problems in market related to particular product.
• Marketing research provides detailed report about the performance of products in the market.
• The marketing research helps to generate new ideas and develop products accordingly.
• It is also helpful in determing maket trends.
• Marketing research monitors the demand and identifies the problems in market related to particular product.
• Marketing research provides detailed report about the performance of products in the market.
• The marketing research helps to generate new ideas and develop products accordingly.
• It is also helpful in determing maket trends.
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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