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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 23
Who is credited for conducting the first continuous and organized marketing research? (He is also known as the "father of marketing research.")
Explanation
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The first continuous and organized resea...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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