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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 11
How would you categorize the following firms?
a. One specializing in marketing to kids (ages six to twelve years)
b. One specializing in a computerized scent generator for testing reactions to smells
c. One that offers a method for conducting "mock trials"
d. One that offers clients samples drawn according to the client's sample plan
e. One that collects data over the Internet
a. One specializing in marketing to kids (ages six to twelve years)
b. One specializing in a computerized scent generator for testing reactions to smells
c. One that offers a method for conducting "mock trials"
d. One that offers clients samples drawn according to the client's sample plan
e. One that collects data over the Internet
Explanation
Verified
Verified
a.
Market segment specialists : Such fir...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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