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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 22
You are no doubt familiar with Internet search engine companies that find online sources pertaining to words, phrases, or questions that users enter. Can you identifiy research problems likely to be addressed by a search engine company such as GoogleTM? What type of research design would you recommend for these problems?
Explanation
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Research problem for a search company co...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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