
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 12
Go to the website of Nielsen, at http://nielsen.com/. Select the region or country in which you live. Look at the services provided by Nielsen and read about them. Which ones would you classify as (a) syndicated data and (b) standardized services?
Explanation
Mr. X selects country Y.
Consider the me...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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