Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 20

Your Integrated Case
Advanced Automobile Concepts
Nick Thomas is very concerned. He knows there are a number of issues that will impact consumers' decisions regarding automobiles they will demand in the future. What is likely to happen with gasoline prices in the future? Will alternative fuels such as compressed natural gas or electricity perform compared to gasoline in terms of miles per gallon, costs per gallon, and so forth? How many consumers believe in global warming? Of those who do believe in global warming, how many believe that it is a problem caused by mankind? How likely is it that consumer attitudes for the environment will manifest in terms of choices for automobiles?
If Zen Motors is really going to consider more fuelefficient cars, Thomas knows he needs information on which fuel-efficient cars are selling well and which alternative fuels are the closest to being developed.
What types of secondary information should Nick Thomas seek?