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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 24
Discuss the meaning of an operational definition. How does a researcher use an operational definition? Provide an example of the operational definition for each of the following:
a. Likelihood of buying car X
b. Media habits such as reading the newspaper
c. Attitude toward global warming
a. Likelihood of buying car X
b. Media habits such as reading the newspaper
c. Attitude toward global warming
Explanation
Verified
Verified
Operational definition:
• A procedure u...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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