
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 1
Distinguish a synthetic number scale from a synthetic label scale. What do these two types of scales have in common, and how do they differ?
Explanation
Synthetic number scale:
• If the resear...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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