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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 3
Answer the following question: "Why is it important for a researcher to know the level of a scale that he or she uses to measure a property of a construct of interest?"
Explanation
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Importance of level of a scale:
• The s...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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