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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 13
What is the halo effect, and when and how does a researcher control for it?
Explanation
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Halo effect involves the biasness of a r...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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