Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 6

Using the Internet, find a downloadable trial version of a computer-assisted questionnaire design program and familiarize yourself with it. With each of the following possible features of computer-assisted questionnaire design programs, briefly relate the specifics on how the program you have chosen provides the feature.
a. Question type options
b. Question library
c. Font and appearance
d. Web uploading (sometimes called "publishing")
e. Analysis, including graphics
f. Download file format options