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book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
Exercise 11
When summarizing a categorical variable, what is the proper measure of central tendency, and why is it the proper measure? What is the proper measure of variability and why?
Explanation
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The word " central tendency" is defined ...

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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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