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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 11
Why does the nature of the scale (categorical or metric) being used matter when performing a differences test?
Explanation
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Nature of the scale:
Scale is used to p...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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