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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 19
Describe how a directional hypothesis about the difference between two percentages or two averages is tested.
Explanation
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Directional hypothesis:
• Directional h...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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