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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 22
Illustrate how a cross-tabulation cell occurs in a crosstabulation table. Provide an example using the variables of gender (categories: male and female) and vehicle type driven (SUV, sedan, sports car).
Explanation
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Cross-tabulation analysis evaluates the ...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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